Turn Idle Assets Into
Revenue.
Your pools, gyms, spas and restaurants sit underutilised for up to 60% of the day. BluKeys connects your hotel's amenities to a ready audience of local city dwellers — driving new revenue, deeper loyalty, and richer guest data.
Trusted By
The numbers speak for themselves
Based on industry data and early BluKeys partner performance across Southeast Asia.
Of hotel amenity capacity sits unused during off-peak hours daily.
STR Global Hospitality Report, 2023
Average amenity revenue uplift reported by BluKeys hotel partners.
BluKeys Partner Performance Data, 2024
More likely to book a room stay after a positive non-stay experience.
Oracle Hospitality Consumer Survey, 2023
Addressable market in Southeast Asia for hotel day-use experiences.
Phocuswright Travel Research, 2024
Your best assets are generating revenue for only part of the day.
World-class hotel amenities represent some of the most capital-intensive investments a hospitality group makes. Yet for the majority of each day, these assets operate well below capacity — generating costs without generating revenue.
The guests are out there. They're your neighbours. They're local professionals, families, and lifestyle seekers who would pay to access your facilities — if only there was a seamless way to do so.
Revenue Left on the Table
A 200-room hotel with a pool, gym, and spa could generate an estimated $180,000–$320,000 in additional annual non-stay amenity revenue with the right platform.
An Untapped Customer Segment
Non-stay customers represent a brand-new loyalty pipeline — one that most hotel groups have never had the tools to reach or retain.
The Missing Digital Link
Hotels invest in pre-booking and in-stay technology, but post-stay and non-stay engagement remains largely offline and unstructured.
Amenity Utilisation Rates
Average daily utilisation across hotel amenities
Source: HotStats, 2023
BluKeys — built for hotel groups
A white-label-ready platform that plugs seamlessly into your existing operations, bringing your amenities online and open to the local market.
Hotel Management Dashboard
A dedicated portal gives your revenue and operations teams full visibility and control — manage inventory, set pricing, review bookings, and track performance in real time.
Dynamic Pricing & Seasonality
Set peak and off-peak rates, surge pricing, and promotional windows. Maximise yield during high-demand periods and fill capacity during slow ones.
Inventory & Capacity Management
Define session durations, maximum capacities, and facility availability. The platform handles all booking logic automatically — no manual front-desk intervention required.
Integrated Payment & eCommerce
Secure multi-currency payment gateways, digital receipts, coupon and offer management, and a full shopping cart — all built in and PCI-compliant.
Performance Reporting
Daily, weekly, and monthly revenue snapshots, booking trend analysis, customer demographic insights, and conversion metrics — all exportable for your corporate reporting.
Multi-Property & Multi-Currency
Manage your entire hotel portfolio from one platform. Roll out across cities and geographies with localised currency support and property-level reporting.
Simple to launch. Seamless to run.
BluKeys is designed to integrate with your existing hotel operations with minimal IT lift and zero disruption to your in-stay guest experience.
Onboard Your Property
Our team configures your hotel’s amenities, pricing, availability windows, and branding within the BluKeys platform. Most properties go live within 2 weeks.
Go Live on the Marketplace
Your amenities become instantly discoverable to BluKeys’ growing base of local users — with no marketing spend required from your side at launch.
Guests Book & Pay Digitally
Users browse, book, and pay entirely through the BluKeys app. Your team receives confirmed bookings with all guest details — zero front-desk friction.
Track Revenue & Performance
Monitor real-time revenue, occupancy rates, and customer trends from your hotel dashboard. Regular reporting keeps corporate HQ fully informed.
Build & Expand
Use performance data to optimise pricing, launch promotions, and roll out across additional properties in your portfolio — all from one platform.
Onboard Your Property
Our team configures your hotel’s amenities, pricing, availability windows, and branding within the BluKeys platform. Most properties go live within 2 weeks.
Go Live on the Marketplace
Your amenities become instantly discoverable to BluKeys’ growing base of local users — with no marketing spend required from your side at launch.
Guests Book & Pay Digitally
Users browse, book, and pay entirely through the BluKeys app. Your team receives confirmed bookings with all guest details — zero front-desk friction.
Track Revenue & Performance
Monitor real-time revenue, occupancy rates, and customer trends from your hotel dashboard. Regular reporting keeps corporate HQ fully informed.
Build & Expand
Use performance data to optimise pricing, launch promotions, and roll out across additional properties in your portfolio — all from one platform.
Hotel Partner Journey Timeline
Property onboarding — amenity setup, pricing config, branding
Marketplace launch — live to 50,000+ local users, zero marketing cost
First bookings and revenue flow in, front desk untouched
Loyalty conversion begins — non-stay users enter your loyalty pipeline
Portfolio expansion across additional properties and markets
Your next room guest is already in your gym.
BluKeys doesn't just fill idle capacity — it builds a pipeline of brand-loyal locals who experience your product firsthand, before they ever book a room.
Strengthen Brand Recollection
Regular non-stay visits keep your brand front-of-mind year-round — not just during travel planning. BluKeys users visit partner hotels an average of 3.2 times per month.
Enhance Your Loyalty Programme
BluKeys integrates with existing loyalty schemes, awarding points for non-stay visits. This deepens member engagement and gives loyalty teams a powerful new earn mechanic.
Targeted Re-engagement
Use behavioural data from non-stay visits to personalise room offers, F&B promotions, and upgrade incentives — served at exactly the right moment.
Non-Stay to Room Booking Funnel
From first discovery to overnight conversion
Know your local customer like never before
BluKeys gives your commercial and marketing teams access to rich, structured first-party data on local customer behaviour — a strategic asset in a cookieless world.
Guest Behaviour Profiles
Understand which amenities local customers prefer, when they visit, how long they stay, and what drives repeat bookings — at individual and aggregate level.
Demand & Pricing Intelligence
Identify peak demand windows, price sensitivity by amenity type, and seasonal trends — enabling smarter dynamic pricing and promotional planning.
Local Market Segmentation
Understand the demographics and preferences of your local catchment area — invaluable for marketing, F&B programming, and corporate outreach strategies.
Loyalty Conversion Tracking
Track the full journey from first non-stay booking to room reservation. Measure the direct revenue impact of BluKeys on your overnight occupancy pipeline.
Real-Time Reviews & Ratings
Collect structured feedback from every session. Monitor amenity quality scores and surface operational improvements before they impact your TripAdvisor rating.
Exportable Reporting
All data is available in export-ready formats — CSV, PDF, and direct API integrations with leading hotel PMS and CRM platforms for seamless corporate reporting.
What hotel leaders are saying
BluKeys has completely changed how we think about our spa and gym. We're generating meaningful revenue from assets that previously sat empty every weekday morning. The dashboard is a genuine pleasure to use.
David Lim
General Manager
JW Marriott Singapore
“From a revenue management perspective, the dynamic pricing tools are exactly what we needed. We've seen a 28% improvement in off-peak amenity yield in the first quarter alone.”
Sarah Tan
Regional Revenue Director
IHG APAC
“What surprised us most was the loyalty effect. We've seen a measurable uptick in room bookings from users who first found us through BluKeys. It's become a real acquisition channel.”
Michael Chen
VP Commercial
Accor Southeast Asia